Amazon Sales Analysis

Purpose

This page serves as a comprehensive guide for business analysts and sellers looking to research and gain insights into Amazon sales performance data. Whether you're an Amazon seller, market researcher, or business analyst, these resources will help you make data-driven decisions about product listings and sales strategies.

Based on ACAD274 - Data Visualization Research

Data Resources

1. Amazon Seller Central

Amazon Seller Central Dashboard

Provides detailed analytics including for sellers:

Sales performance by product
Customer behavior metrics
Inventory turnover rates

2. Jungle Scout

Jungle Scout Market Intelligence Platform

Third-party analytics platform offering:

Market trend analysis
Competitor sales estimates
Product opportunity scoring

3. Helium 10

Helium 10 Analytics Suite

Comprehensive tool suite providing:

Product research data
Keyword performance metrics
Sales trend analysis

Using These Resources

Here's how you can leverage these resources to gain valuable insights:

Sales Performance Analysis

Track daily, weekly, and monthly sales trends
Analyze seasonal patterns
Monitor competitor pricing strategies

Customer Behavior Insights

Review patterns in customer reviews
Analyze purchase frequency
Track product return rates

Sample Analysis: Product Performance Comparison

Sample product performance comparison showing sales trends and product wise revenue

This analysis demonstrates how to compare multiple products across key metrics including:

Sales volume trends
Inventory turnover ratio
Pricing strategy effectiveness

created by: Ming Jin Yong ACAD274 - Spring, 2025